iseemobility 5M is vital for the creation, management, adaptation, deployment and widespread adoption of rich media mobile applications. In the mobile application delivery world, iseemobility 5M does what multimedia infrastructure components did for traditional operating systems and what streaming media platforms did for the Internet.  

Just as an operating system manages the components (hard drives, CD ROMs, graphics cards and CPUs) and peripherals (printers, scanners, displays and speakers) in a computer and offers these functions to applications, iseemobility 5M enables rich media content and services to be easily developed and delivered to mobile users, iseemobility 5M optimizes the functionality of rich media (content creation, management, adaptation and delivery), integrates it with the core network services, and the support infrastructure (messaging, provisioning, billing systems, etc.), through a clearly defined Application Programming Interface (API).

A centralized mobile media infrastructure for mobile multimedia delivery services allows content providers to quickly introduce new services and applications. For example, large customer base with a diverse set of mobile devices can be reached directly, without the need to adapt content for specific devices. This improves time to market, while at the same time attracting application and content providers, parties that can join forces to aggressively approach the Mobile Media Content Delivery Market.

iseeMobility 5M provides the flexibility to mix and match implementation models that suit content provider needs and meet operator requirements. With iseemobility 5M providers can create services that are accessible from mobile operator data services portals or via URL access from handsets.

iseemobility 5M
Content and Services Delivery Platform

iseemobility 5M Component Architecture

The core areas of functionality are organized around:

Content Life Cycle Management

• Rich Media content creation tools

• Content workflow validation

• Content adaptation

• Content storage and management

• Interactive content delivery

• Security

Service Life Cycle Management

• Service Oriented Architecture

• Event Driven Architecture

• Support for many industry-standard protocols (Web Services, WebDAV, IIP), Java-based protocols and operator specific protocols

• Support of industry standards such as OMA, W3C and others, providing a homogeneous environment that supports different network implementations

Application Life Cycle Management

• Single point-of-access for all applications

• Security of applications and users

• Business process/workflow execution environment

• Provisioning, Subscription and Personalization

• Transaction logic for charging and managing transactions

In addition to the main layer’s core functionality, the iseemobility 5M platform, provides multiple interfaces dedicated to seamlessly interface content providers, service providers, network systems and end users.

The platform is designed to provide a comprehensive set of functions for delivering rich media content. It provides easy integration to third party products, and the creation of new content delivery applications and clients. It provides for end-to-end workflow control of content, application and service delivery. Integration with IT systems, including core network elements, business systems and third party systems including content/service providers, is easily accomplished.

Content Adaptation Framework

In order to maximize the throughput and responsiveness of the system, the content is adapted using a combination of pre-adaptation and dynamic rendering. Information context and look and feel are maintained, and organized for easy random access and device-dependent transcoding.  This framework divides content on physical boundaries and indexes them for later retrieval.   

Content Management Framework

The major challenge in a mobile media environment is the deployment of a content management system capable of creating, managing, and delivering compelling and valuable content services to each subscriber.

Key life functionality includes the following:

• Restricted content provider access depending upon roles defined within the system, for example, submit content for staging only, or submit, stage and publish content.

• Complete workflow for submission, approval, pricing, and publication of content and content applications.

• Interface to third party CMS, DAM and content creation applications

Content Delivery Framework

The Content Delivery Framework supports both pull (download) and push messaging.

Core Services Framework

The platform includes a service framework as the environment for all core services needed by applications, content and mobile clients.

Security Module

The Security Module included in the platform is a core component responsible for provisioning, authentication and authorization of different types of identities including applications, subscribers and contents.

Provisioning

This component supports multiple provisioning including users, devices and content of different types, such as mobile client applications.

User Management

This component manages accounts, devices, groups, service subscriptions and the relationships between them.

Notification Engine

This component provides the capability to generate time-based or event-based alerts. This component allows user-defined content to be delivered to the user’s device at the scheduled time or time interval, or based on a value in cases where keyword alerts have been specified. Alert preferences and alert personalizations are used to define the criteria for when an alert should be created.

Billing

This component is responsible for providing billing interfaces to the operator or third party billing systems. It provides the infrastructure to facilitate different billing mechanisms and supports both Pre-paid and Post-paid billing models.

Business Process Framework

This framework enables the creation of custom workflows for content and service delivery applications. It enables the deployment of business processes that orchestrate the content delivery.

Event Bus Framework

This component facilitates asynchronous and synchronous communications between the various functions. It is based on the producer-consumer paradigm where the producer is the component capable of generating events while the consumer is the component capable of handling events.

Network Integration Framework

This framework is created to serve as the network interface to integrate with each of the operator network elements such as messaging delivery centers (SMSC, MMSC, WAP Push Gateway, LBS…).

Content Providers Integration Framework

To facilitate multi-client data generators, the framework interface works with many known standard protocols.  These protocols are WebDAV, SOAP, HTTP, and FTP. 

Applications Interfaces Framework

At the application layer, the platform exposes all the necessary APIs needed for services and applications in an open and unified way.

Mobile Client Interface Framework

This framework provides a streamlined content delivery system that can be configured to have the delivery process managed by a tracking module.