iseemobility - A New Platform for Delivering Rich Media Content

iseemobility 5M empowers content providers and enterprises to deliver high-value, rich media mobile content and content centric applications to their consumer and enterprise customers.

iseemobility 5M is a standard based platform providing an environment to build secure and manageable mobile applications. Developers can leverage features and functions directly and in any combination. They can use their existing development tools to create feature rich, in-demand applications more quickly and cost effectively. They can design and build applications that push document and rich media content to devices, pull content from central repositories or use MMS, SMS, email, WAP push or custom clients to deliver content to the mobile phone.

Transcoding Platform

iseemobility 5M can be implemented as a standalone transcoding platform. Adhering to standards mandated by the Open Mobile Alliance (OMA) and other standards governing bodies, iseemobility 5M provides a single centralized transcoder platform for content delivery by MMSCs; Download Portals or Service Delivery Platforms. The iseemobility 5M platform enhances the OMA-STI specification by handling rich documents (Microsoft Word, Excel, PowerPoint, PDF, HTML, etc.). This enables a new dimension of information, entertainment and enterprise content delivery providing the delivery of rich content such as wireless newspapers, magazines, books, blogs, corporate documents, press releases, as well as marketing materials and advertisements.

Content Adaptation

iseemedia's solution has been designed to provide fast content adaptation for the widest variety of mobile devices with little or no user intervention. The request to view an attachment in an email, or the upload of a document to the iseemedia server triggers the automated process. The publisher does not need to concern themselves with the characteristics of the target device.

Bandwidth Efficiency

iseemedia's document and rich content streaming and delivery server significantly reduces bandwidth utilization by reducing large file sizes while transcoding and by streaming content to provide interactive access with additional detail. When streaming a large document, a small index file is initially delivered. This file provides a roadmap of the document and an interface for the navigation of the document. For instance, if a ten page document is sent by email, the mobile device will receive the email with a 5-10kbit attachment. This attachment will include document navigation information as well as thumbnails of the pages. If what you are looking for happens to be on page five, for example, you can request that page only.

In the case of documents with embedded images and other rich content, thumbnails replace the content within the document. Rich content can then be accessed from within the document, or through the table. If images or other rich content requires greater viewing detail, regions of interest can be selected for higher resolution viewing. This approach provides the user with access to details within any part of the image, but does not require the download of the entire image to the device.

Images and slide shows are stored on the server in a high quality tiled format. When the mobile device requests the image, the server uses the device's profile to dynamically size, compress and adjust the number of colors to optimize the amount of data required to deliver the image.

File Size

The iseemedia adaptation engine's format provides significant reduction in the file size of text based and rich documents. In addition to the size reduction of the document itself, the streaming of the content alleviates the need to download large files to the mobile device. The implication of this approach, for all intents and purposes, alleviates any document, image or file size limitation.

Security (HTTP, SSL, DRM, PKI)

Security is implemented on a number of different levels related to the transport, content and the encryption of messages if required. In addition to the traditional security approaches, iseemobility can maintain all content on the server, providing view access only. Many people have misplaced their phones or had them stolen. By storing the content behind the firewall and opening a door to access the content from a mobile device, iseemedia's technology makes the content much more secure. By simply removing access privileges, an administrator can secure the content, whether it be email attachments or corporate documents.

Content Management (Content Lifecycle Management)

The delivery of documents and other rich content to mobile devices poses a number of key challenges to the content aggregator, publisher and the enterprise where the management of content is important. The adaptation of content to conform to a wide variety of mobile devices requires the creation of multiple versions of the same content, storage of the multiple versions, and the maintenance of the relationships between the various versions. iseemobility's combination of adaptation to a single master format and dynamic device specific rendering removes the need for multiple versions and the need for the maintenance of a complex set of relationships. In a corporate environment where documents are dynamic and changing, the iseemedia approach can save hundreds of hours in document management and repurposing, and makes the availability of outdated documents almost impossible. Once the master document has been changed, all dynamically rendered versions are also up-to-date. For content aggregators and publishers, the storage of single source content such as documents and images makes it quick and easy to add, remove and archive content. The iseemobility platform uses WebDAV as the mechanism to interface to third party content creation and management systems. iseemobility includes a content lifecycle management system, making the addition, editing and deletion of content into the system available through an administrative console.

Universal Client

Most document and rich media content solutions require proprietary viewers or applications. For example, you may have to install Microsoft Word, Excel, etc. as well as mobile PDF reader, an image viewer, etc. This is not only cumbersome, but takes up valuable memory on a mobile device. By pre-adapting all content to a single format, iseemedia requires one client application which can render and navigate all content on the mobile device.

Content Viewing and Navigation

One of the major barriers to content viewing on mobile devices is screen size and local memory. iseemedia's content rendering client uses an extensive set of commands to make document viewing faster and easier. Random access to pages, images in large documents, zooming text, graphs and charts, and intelligent formatting of tables (i.e. Microsoft Excel). Original views can be accessed if the content needs to be viewed on context of other parts of the document.